In today’s digital landscape, ad impressions are counted in billions. But at OursBlanc, we believe success isn’t just about volume — it’s about quality. Because what’s the point of driving clicks if the users behind them have no real interest?
That’s why we’ve chosen a different path: creating advertising formats that are respectful, engaging, and ultimately more effective.
Reinventing Engagement by Respecting the User Journey
Our approach is rooted in a simple belief: ads perform better when they feel natural and non-disruptive. Users shouldn’t have to endure aggressive, forced experiences — and brands deserve to engage with audiences who are genuinely receptive.
This philosophy has led to the development of innovative formats like SmartCover and SmartPulse, designed to capture attention without breaking the flow of browsing.
Smarter Ad Formats Built for Real Interaction
SmartCover: Subtle Immersion, High Engagement
SmartCover introduces a creative transition that disappears as users scroll. But it doesn’t stop there — the length of the scroll adapts dynamically to the user’s browsing behavior thanks to deep learning.
This results in a smooth, intelligent, and highly viewable format that doesn’t disrupt — it blends in and connects at the right moment.
SmartPulse: Only Active When the User Is
With SmartPulse, we take subtlety even further. The ad appears only as a small, unobtrusive icon at the bottom of the screen. It transforms into an ad only when the user chooses to interact.
No frustration, no interruptions — just clean, intention-based engagement.
More Ways to Close, More Control for the User
We’ve also added multiple exit options — via close buttons, scroll gestures, or surrounding clickable zones. Because when users feel in control, those who stay are more likely to convert.
Data-Driven Proof: Higher CTR and Better Conversion Rates
To put our approach to the test, we ran a comparative study with a regional news publisher in France. Two ad campaigns were launched in parallel:
- Same visuals, offer, and copywriting
- One used standard IAB formats (billboard and halfpage)
- The other used the OursBlanc SmartCover format
The results were conclusive:
- CTR with SmartCover: 0.78%
- CTR with IAB formats: 0.17%
- +40% higher traffic quality in terms of conversion rate for SmartCover
This demonstrates that respecting user attention leads to stronger engagement and better-qualified traffic.
Less Inflated Numbers, More Intentional Traffic
At OursBlanc, we’re not chasing vanity metrics. Our goal is to drive intentional, high-quality traffic — users who actually want to interact with your brand.
We do this by designing ad experiences that feel relevant, elegant, and fully aligned with how people browse today.
What If Performance Started with the Experience?
In an era where ads are often seen as distractions, we believe it’s time to rethink the experience — not by shouting louder, but by fitting more intelligently into the user journey.
At OursBlanc, we believe in smarter, more human advertising. And we’re proving that when you put users first, performance naturally follows.