Blog & Insights
Rethinking Ad Performance: Why Attention Metrics Matter More Than Ever
Moving beyond legacy KPIs in a saturated digital ecosystem Digital habits have changed, and user behavior has followed. Yet, many advertising campaigns still rely on
How OursBlanc Improves Ad Traffic Quality Through Smarter, User-Respectful Formats
In today’s digital landscape, ad impressions are counted in billions. But at OursBlanc, we believe success isn’t just about volume — it’s about quality. Because
Readings
Attention in the numeric era refers to the cognitive and perceptual focus of individuals on specific information, content, or stimuli, often within the digital realm.
At OursBlanc, we focus on developing innovative techniques that maximize the performance of your campaigns, based on attention signals.
Read on for more ways to master attention data by downloading our latest report, Attention, deep diving into:
- The challenges of attention management in the digital age.
- The impact of attention data on users and attention management strategies.
- Future trends in attention data.
