Ad tech platform · Premium formats · Built in Europe
Attention
is
earned.
Never
stolen.
SmartXSP gives your campaigns formats that leave a mark without breaking the reading experience. Your advertisers gain impact, their brand takes no risk.
Already running with OursBlanc
The OursBlanc model
You only pay for what you run.
A model built for agencies. Nothing to commit to, nothing standing between you and a test, no surprises at month end.
No license
No subscription, no fixed fees. Nothing to budget before your first campaign goes live.
No minimum
No required volume. One campaign, ten, or just a single flight, you run at your own pace.
No setup fees
We plug into your DSPs with no setup billed. You only pay as you go.
One line in your budget: a margin on media spend. No license, no minimum, no setup.
Exclusive formats · live demo
Don't picture them. Watch them.
Pick a format and the demo plays its real behavior. Eight proprietary formats your advertisers won't find anywhere else.
One partner, every channel
And the whole media chain, in one place.
Beyond our exclusive formats, activate all of your channels from a single platform. One point of contact, one invoice.
Display & Rich Media
Standard IAB formats and custom rich media, video, carousel, parallax, social.
SmartAudio
Audio delivery across podcasts and web radio.
SmartTV & CTV
Premium inventory with direct connections to Netflix, Disney+, Prime Video, and TF1+.
DOOH
More than 1.9 million digital screens worldwide.
Why it performs
Our formats are measured on attention, not just impressions. Our Attention Uplift Index quantifies what your campaigns actually gain in useful visibility.
Because they respect the reading experience, they capture without triggering rejection. Your advertisers gain impact, their brand takes no risk.
Activate without friction
In your DSPs, in Europe, fully compliant.
Inside your tools
Our formats activate straight from the DSPs your teams already use.
European sovereignty
Infrastructure hosted in Europe on Scaleway, data controlled end to end.
TCF compliance
IAB TCF vendor 1338, consent and transparency to the market standard.
Frequently asked
What agencies ask us before they run.
The short answers. For everything else, fifteen minutes of demo will do.
How do I activate the formats from my DSP?
Straight from DV360, Amazon DSP, The Trade Desk, Adform, StackAdapt, Hawk or Xandr through Equativ. No tool migration, no setup billed. Your trading desk keeps control of its buying.
What does it cost?
A 15% management fee on media spend. No license, no subscription, no setup fee, no minimum volume. You can run a single campaign to test.
What results should I expect?
5 to 12 times more attention than standard IAB display, with click-through rates measured between 0.9% and 8% depending on the format and the delivery context.
Are you GDPR and TCF compliant?
IAB TCF vendor 1338, consent handled to the market standard. Infrastructure hosted in Europe on Scaleway, European sovereignty end to end.
Do I need to change publishers or inventory?
No. The formats run on the inventory you already buy, plus our premium publisher network. Display, video, audio, CTV and DOOH from a single platform.
Who runs the campaign?
You, or us. The OursBlanc trading desk can take full control, or stay in support while your teams operate from their own seat.
Let's see what it does for your campaigns.
A fifteen minute demo is enough to see our formats in action and talk through your advertisers.
Book a demo →