Exclusive format · Interstitial rethought
SmartMax
The
interstitial,
finally
acceptable.
The interstitial has a bad reputation, often deservedly so. SmartMax rebuilds it from scratch: any ratio, any content, a dismissal that's always obvious, and fine-grained control left with the publisher.
Rebuilding a format everyone puts up with
The interstitial is probably the least loved format in digital advertising. It forces itself into the middle of browsing, it's often hard to dismiss, it's produced within rigid templates, and it remains difficult to buy across broad inventory. Many publishers hesitate to open it up, and many advertisers hesitate to use it.
Rather than give up on a placement that remains one of the most powerful on the web, we rebuilt it entirely. SmartMax keeps the impact of the interstitial and corrects, one by one, the reasons it grates.
What was rethought
An interstitial that no longer feels like one
Four workstreams run in parallel to make the interstitial usable without damaging the site hosting it.
Any ratio
SmartMax is fully fluid. Vertical, horizontal, square, standard ratio or entirely custom: the format adapts to your creative instead of imposing a template you have to produce.
Any content type
Image, slider mixing images and videos, before/after mechanism, HTML5 creative, video, third-party script or a product card connected to your feed. There's no reason an interstitial should be limited to a static image.
A dismissal that's always obvious
We multiplied and refined the ways to dismiss the format. If the user isn't interested, they get rid of it immediately, without hunting for a tiny cross. That's what changes everything in how the format is perceived.
Attention time measured
Attention time tracking is active on SmartMax as on our other exclusive formats. So you know how long your message was actually exposed, not just how many times it was served.
The publisher keeps control
This is the point that unlocks everything else. If publishers have historically been wary of the interstitial, it's because they lose control of it: a format that shows up too often degrades the experience and drives away the audience they spent years building.
SmartMax includes a highly detailed customization mechanism at the integration level on each site. The publisher sets the ad pressure of the format according to their own rules, and keeps control over how it fits into their browsing experience.
In other words, opening up SmartMax isn't a gamble on the user experience, it's a reversible and configurable decision. That's what explains why the format is available across far broader inventory than an interstitial normally allows.
Simple on both sides
Inventory finally worthy of the format
By making the format acceptable to publishers, we made it accessible to buyers.
For publishers, real control
You keep control over ad pressure and display conditions on your site, with detailed configuration handled by our teams. The interstitial stops being a risk to your audience.
For agencies and brands, simple buying
The interstitial is usually hard to buy and very limited in inventory. SmartMax is bought as simply as our other premium formats, across all available publishers.
Technical specifications
Where SmartMax sits in the range
SmartMax is our maximum impact format: it takes over the whole screen, as a break in browsing, where our other formats coexist with the content. It's the right choice when the message has to be seen with no visual competition at all, for a product launch, a commercial push or a major brand statement.
It combines well with the rest of the plan: SmartMax creates the memorable touchpoint, while SmartRead delivers the message at the heart of the article and SmartPulse goes after clicks across the length of the campaign.
Let's see SmartMax on your campaigns.
One demo is enough to see SmartMax in context, and to see the difference against the interstitial you're used to.
Request a demo →