CTV, video and audio
Connected TV, finally open to every budget.

A channel reserved for very large budgets, until now

Connected TV is the channel everyone talks about and few advertisers actually access. The reason is simple: streaming platforms traditionally impose minimum spends and commitments that reserve them for national campaigns with very large budgets. For a regional brand, an SME or an independent agency, the conversation usually stops there.

We negotiated deals directly with the platforms to remove that barrier. The result: CTV is bought from SmartXSP fully programmatically, with no minimum spend. You test on a small budget, target a precise area, and scale up only if the results justify it.

That's probably the most concrete difference we bring on this channel: not theoretical access to CTV, but real access, open to budgets that were excluded from it until now.

YouTube, with your own audiences

Beyond the streaming platforms, SmartXSP lets you address YouTube directly. The value isn't just access: you can activate your own first-party data segments there, the ones you built from tracking placed on your site or through customer match.

In practice, that means you can reach recent visitors in video, people who viewed a specific product category, or those who entered a conversion funnel without completing it. You aren't settling for broad reach, you're speaking to people whose interest you already know about.

As everywhere else on the platform, those first-party segments remain strictly yours and are never made available to other clients.

Connected audio, to exist away from the screen

The last channel in this family reaches users at moments when their eyes aren't on a screen: driving, commuting, walking, working out. Connected audio lets you address listeners on the major music streaming platforms, including Spotify and Deezer.

It's a complementary channel rather than a substitute. It extends brand presence into parts of the day no other format can reach, with attention that is often more available than people assume.

Combining rather than stacking

Having all these channels in one place isn't just convenient, it's strategic. One geographic area, one visual territory, and the message builds through coherent accumulation: the brand appears on the household TV in the evening, on an outdoor screen during the day, and on mobile while browsing.

You define the targeting once, reuse the same assets, and read the performance of the whole thing in a single report. That's the kind of plan that normally takes three vendors and a manual consolidation before every client meeting.