Solutions · Publishers
For
publishers
Get
more
from
every
impression,
without
sacrificing
the
reading
experience.
Premium formats that get more out of every impression, deploy in under twenty minutes on your ad server, and position you as your advertisers' single point of contact.
The problem with standard display
You know how this works. Classic IAB formats sell at CPMs that erode year after year, while ad pressure on your pages increases to compensate. The result: you multiply placements, you degrade the reading experience, and you mechanically drive your own audience toward ad blockers.
The way out of that spiral isn't more placements. It's placements that are worth more. That's exactly what we have been building from the start: formats whose perceived value to the advertiser justifies a higher CPM, because they deliver real, measurable attention without assaulting the reader.
Four reasons to work with us
What this concretely changes for your ad operation
Each of these stands on its own. Together, they change the economics of your ad operation.
Higher yield, without additional ad pressure
Our formats sell at CPMs meaningfully above standard display, because they deliver measurable attention. Same traffic, same audience, a completely different level of monetization. You don't need to add placements to grow revenue, you need the existing ones to be worth more.
Formats your readers accept
Our formats are designed to be discovered rather than endured. The reader stays in control: nothing covers the content by force, closing is always obvious, and reading resumes exactly where it left off. We protect your relationship with your audience, because it's your most valuable and most fragile asset.
Live in under twenty minutes
Integration through Google Ad Manager or Equativ, entirely handled by our technical teams. We take care of the setup and the integration on each of your sites, at no additional cost. Count on less than twenty minutes between your green light and the first impression served.
Your advertisers' single point of contact
Our audience extension mechanisms let you sell your owned inventory and extend the same campaign programmatically, with the same assets. To your advertiser, you become the single contact for a complete plan, rather than one inventory supplier among many.
No setup fees, no minimum spend, no monthly license. The model is aligned with your success, not with a subscription.
A rollout that doesn't tie up your teams
This is often where publisher projects stall: a new partner means reopening a technical roadmap, arbitrating sprints, waiting weeks. We built our integration to remove that friction entirely.
Our technical teams take on the full setup, directly in your Google Ad Manager or your Equativ, and the integration on each of your sites. This work is free, with no volume condition and no commitment. Once in place, your sales teams run our formats entirely on their own from your own ad server, exactly like any other campaign, without ever having to call on your developers.
In practice, less than twenty minutes separate your agreement from the first impression served on your site.
Deployment
Audience extension, or how to sell more than your own inventory
Here is the structural limit facing any ad operation: you can only sell what your audience can absorb. When an advertiser needs volume beyond your available inventory, the conversation stops, and they go elsewhere to fill the gap. You lose the share of budget you couldn't serve, and more importantly you lose your standing as the primary contact on that media plan.
Our platform natively includes audience extension mechanisms that remove this ceiling. You sell your owned inventory, on your own media, at the valuation it deserves. And when the advertiser's budget exceeds what you can serve, you extend the same campaign programmatically, with exactly the same creative assets and the same setup.
For your advertiser, the difference is clear: instead of seeing you as a local inventory supplier, they see you as the single point of contact capable of carrying their entire media plan. That's a far stronger commercial position, and a far harder one to displace.
Audience extension
Sell your inventory, and far beyond it
The ceiling on your inventory should no longer be the ceiling on your revenue.
Your owned inventory
Sell the advertising space on your site and your media directly, under your own brand, at the premium valuation our formats make possible. That's your foundation and it stays entirely yours.
Programmatic extension
When the budget exceeds your available inventory, extend delivery programmatically. Same campaign, same creative assets, same measurement setup, with nothing extra to request from the advertiser.
One single contact
Your advertiser has a single contact for their entire plan. You stop being a line in their media plan and become the partner who carries the whole thing.
Higher revenue per advertiser
By capturing budget that previously went elsewhere for lack of available inventory, you increase revenue per advertiser without having to win new clients.
Key figures
These figures reflect the average performance observed across all SmartXSP premium formats. For an ad operation, they translate directly into a sales argument with advertisers and into higher inventory value.
A format that delivers higher attention and a higher CTR sells for more, gets renewed more often, and keeps the advertiser coming back.
Your fair questions
What publishers ask us before getting started
Does this call my current setup into question?
Our formats sit alongside your existing setup without disrupting it. You keep your ad server, your CMP, your current partners. We fit into your stack, not the other way round.
What does it cost to get started?
No setup fees, no monthly license, no minimum spend. Technical integration and support are included. You never pay to try.
What about my readers' experience?
That's our starting point, not a constraint we put up with. No format covers the content by force, closing is always accessible, and reading resumes naturally. We don't build anything that damages your relationship with your audience.
How much internal time will this cost me?
Under twenty minutes for the technical go-live. After that your sales teams are independent, with no need to go through your developers for each campaign.
How we start
No heavy process, no commitment upfront. A first fifteen-minute conversation is enough for us to understand your inventory, your current formats and your ad server. We then show you our formats running for real, on your own site if you like, so you can judge from evidence rather than from a promise.
If it suits you, our teams handle the integration and you start selling. If it doesn't, you owe us nothing: that's the whole point of a model with no setup fees and no license.
Let's see what your inventory can really earn.
Fifteen minutes is all it takes to see our formats running on your own inventory, and estimate what it could change for your yield.
Monetize my inventory →