Free tool
Campaign
Simulator
Enter a media budget, pick a format, and get impression volume, clicks, CPC, attention generated and estimated reach in seconds. No account, no sign-up, a costing you can drop straight into your recommendation.
Frequently asked
How to read these estimates.
What to know before carrying these numbers into a recommendation.
How does the simulator work?
The simulator starts from the media budget entered, applies the reference CPM and CTR of the selected format, and derives impression volume, clicks, CPC, attention generated and estimated reach.
Do I need an account to use it?
No. The simulator is freely available, with no account and no sign-up.
Are the results guaranteed?
These are estimates built on average performance observed per format. Actual results vary with delivery context, inventory, creative and timing. A precise costing is done against a brief.
Can I compare several formats?
Yes, and that is the main use: comparing several formats at equal budget lets you weigh reach against attention before writing the recommendation.
From estimate to real costing.
The simulator gives an order of magnitude. Fifteen minutes of demo gives a costing on your real brief, with the inventory and the flight dates.
Request a demo →