Formats · Standard display
IAB
formats
Standard
display,
with
the
best
of
what
our
premium
formats
offer.
We love inventing exclusive formats, but we also know your media plans need standard display. With us, a 300x600 can carry video, HTML5 or a product feed, with all of our performance automations built in.
Why we also offer standard display
OursBlanc was built on exclusive, premium formats, and that's what we love doing. But a real media plan isn't made up solely of exceptional formats: it needs volume, retargeting, in-app coverage, and competitive rates on conventional placements.
Rather than sending you to another vendor for that part of the plan, we chose to handle it with the same technical standards. Standard IAB formats are therefore available in SmartXSP, with the same platform, the same DSP, the same targeting and the same reporting as our exclusive formats.
The result isn't a half-finished side product. It's standard display that benefits from everything we built for premium.
Six reasons to buy your display with us
What changes compared to a conventional buy
This isn't a budget offering, it's the same engine applied to standard placements.
Rich content inside a standard format
A 300x600, a 300x250 or a 320x480 interstitial is no longer limited to a static image. You can build in video, HTML5, a slider or a product feed, just as easily as in our exclusive formats.
The same automatic optimizations
Your assets get the same automations as our premium formats: WebP conversion, multi-resolution generation, recompression and streaming video delivery. The format loads fast, even packed with rich content.
A single point of control
Exclusive formats, IAB display, CTV, DOOH: everything runs from the same platform and the same DSP. No additional tools to subscribe to, and no reports to consolidate by hand.
Full targeting, no restrictions
You get the full SmartXSP targeting suite: contextual, geographic, socio-demographic, more than 800,000 third-party segments and your own first-party segments. Nothing is held back compared to premium.
Access to in-app environments
Our exclusive formats are technically limited to mobile and desktop web. IAB display also reaches in-app and native environments, which usefully completes your coverage.
Up to 25% cheaper
At comparable volume and targeting, our display CPMs can run up to 25% below those of comparable market DSPs, with no setup fees and no monthly license.
A standard format doesn't force you into thin content
This is where most of the difference lies. In most setups, an IAB placement gets filled with a static image or a light animation, because weight and compatibility impose their limits.
In SmartXSP, a 300x600 or a 300x250 behaves like one of our premium formats when it comes to content. You can place a video in it, a slider mixing images and videos, a before/after mechanism, an HTML5 creative supplied by your agency, a third-party script, or a product card connected to your feed.
And as with premium, we never traffic your original file as it is. Every image is converted to WebP and generated in more than seven resolutions, every video is recompressed and delivered through streaming so that only the portion actually watched is transferred. Rich content, then, without the loading penalty that usually comes with it.
Specifications
Up to 25% cheaper
One last point, and it matters: buying your standard display through our platform can cost up to 25% less than through comparable market DSPs. We charge no setup fees, no monthly license and no minimum spend, and our cost structure feeds straight through to your CPMs.
On a display budget of one hundred thousand euros, that gap represents twenty-five thousand euros. In practice it leaves you two useful options: deliver the same volume on a smaller budget, or reinvest the difference into higher-attention formats.
Most of our clients do a bit of both, using standard display for coverage and frequency, and our exclusive formats for the moments when the message really has to land.
A complete range
Standard display within your plan
Standard display isn't an alternative to our exclusive formats, it complements them within the same media plan.
Premium formats
Our eight exclusive formats, for the moments when the message has to be noticed: SmartPulse, SmartCover, SmartView, SmartSolar, SmartRead, SmartSkin, SmartMax and SmartX.
Standard display
All standard IAB sizes, enriched with rich content, for coverage, frequency and in-app environments.
Other channels
Connected TV, video and YouTube, connected audio and DOOH, to round out the plan beyond display.
Let's compare against your current formats and rates.
Fifteen minutes is enough to compare our display CPMs against your current setup, and see what rich content looks like inside a standard format.
Request a demo →