Solutions · Media agencies
For
agencies
New
products
to
sell,
and
the
freedom
to
work
your
way.
Exclusive formats to offer your clients, every programmatic channel in one place, and a level of autonomy you choose yourself, from fully delegated to fully independent.
Your real problem isn't execution
You know how to buy display. Your teams know their DSPs, your processes run, your reports go out. The problem lies elsewhere: when you present a recommendation to a client, it looks a lot like the one three other agencies are presenting that same week. Same IAB formats, same inventory, same arguments. Differentiation then comes down to price, which is exactly the ground where nobody wins.
Our exclusive formats exist to give you something to show that the others don't have. Not a banner variant, but placements that generate between five and twelve times more attention than IAB standards, with CTRs reaching up to 8%. That's a recommendation argument, not one more line in a media plan.
Four reasons to work with us
What this changes for your agency
We're not here to replace your setup. We're here to give you something else to sell, without breaking anything that already works.
Products your competitors don't have
Eight exclusive formats your competitors cannot offer. You walk into a client meeting with something differentiating rather than the same recommendation as everyone else. That's the first reason agencies come to us.
The autonomy you choose
From fully delegated to fully independent, and every point in between. You set the level according to your teams, your accounts and the moment. That setting can shift from one client to the next, and from one campaign to the next.
Your DSP, or ours
Working with DV360, The Trade Desk, Amazon DSP, Adform or StackAdapt? Keep going. No DSP at all? You get the full power of ours, built into SmartXSP. Either way, nothing changes in your organization.
Support included
Our trading desk and our end-of-campaign reports are included, at no extra cost. You get deliverables ready to present, with commentary and context, rather than raw exports to rework.
No setup fees, no minimum spend, no monthly license, whichever operating mode you choose.
You choose your level of autonomy
This is probably the most structuring question for an agency, and the answer should never be dictated by the vendor. Some teams want to run everything, others prefer to delegate and focus on strategy and the client relationship. Both approaches are legitimate, and the right answer often changes from one account to the next.
At one end, fully managed mode: you send us the brief and the visuals, and our trading desk handles setup, launch, daily optimization and reporting. At the other end, complete autonomy: your teams operate directly from our platform or from your own DSP, and we stay in support.
In between, anything is possible and everything is reversible. And whichever mode you choose, we always support your first campaigns. Nobody is left alone in front of an interface to figure out in production.
Full transparency, whichever mode you choose
One thing never changes, whatever the autonomy setting: our trading desk always works under your identity, in your own environment. In practice, even in fully managed mode, you can log in at any time to adjust your campaign, pause it, restart it, and consult every report in real time.
Delegating execution therefore never means losing control or visibility. You don't discover at the end of a campaign that something wasn't working: you see it day by day, and you can step in yourself whenever you want.
Operating modes
From fully delegated to fully independent
The setting adjusts to your teams, your accounts and the moment. It can also evolve over time, in either direction. In every case, you keep control and real-time visibility.
Fully managed
You supply the brief and the visuals. Our trading desk handles setup, launch, daily optimization and reporting. You keep the client relationship and the strategy, we carry the execution.
Hybrid
Your teams run things, our trading desk steps in on the sensitive phases: launch, complex trade-offs, end of campaign. The setting shifts with your availability and the stakes on the account.
Fully independent
Your teams operate directly from our platform or from your own DSP. We stay available in support, without ever imposing ourselves on your workflow.
Always under your identity
Our trading desk always works under your identity, in your environment. Even in managed mode, you log in whenever you want to adjust a campaign, pause it, restart it, and consult every report in real time.
Always supported at launch
Whichever mode you choose, we always support your first campaigns. You build expertise on our formats with someone alongside you, not buried in documentation.
All your channels in one place
A modern media plan no longer fits inside display. It combines video, connected TV, audio and digital out of home, and that fragmentation costs you: several contacts, several contracts, several reports to consolidate by hand before every client meeting.
Working with us gives you access to our exclusive premium formats through programmatic buying, but also to every conventional channel: standard IAB display, connected TV, YouTube video, DOOH and connected audio. One contact, one invoice, one consolidated view of performance.
You save production time, and your client reports become far more readable.
Media coverage
Key figures
These figures reflect the average performance observed across all SmartXSP premium formats. For an agency, they translate directly into a recommendation argument and into proof of results at the end of the campaign.
A setup that outperforms gets renewed, gets recommended, and strengthens your position on the account.
Pricing model
Your fair questions
What agencies ask us before getting started
Do we need to change DSP?
No. You keep DV360, The Trade Desk, Amazon DSP, Adform or StackAdapt and carry on working exactly as you do today. If you don't have a DSP, ours is built into SmartXSP and available with no upfront investment.
Who keeps the client relationship?
You remain your client's contact, across the whole chain. We work in support of your teams, never directly with your accounts. Our model is built on agencies, not alongside them.
Do I keep control in managed mode?
Our trading desk operates under your identity, in your environment. You log in whenever you want to adjust, pause or restart a campaign, and you have access to every report in real time. No unpleasant surprises at the end of the campaign.
Where are you based?
Our head office is in Alsace, and we have people in Paris, Lyon and Luxembourg. Our teams are happy to travel for a coffee, and our Luxembourg and cross-border clients have a contact on the ground.
How much of my teams' time does it take?
As little as you want. In managed mode, a brief and visuals are enough. In autonomous mode, your teams operate directly. Either way, we support your first campaigns.
How is it billed?
A 15% management fee built into the media budget, or a €1.10 CPM fee if you operate from your own DSP. No hidden costs, which makes it straightforward to fold into your own client billing.
How we start
The simplest approach is to work from a real case. Send us a live brief, even a partial one, and we'll show you concretely what our formats would bring to that specific media plan, with expected volumes and performance.
No setup fees, no commitment, no license to sign before you have seen whether it works for you. You test on one campaign, you judge on the results, and then you decide what level of autonomy suits you going forward.
Let's talk about your next client brief.
Fifteen minutes is all it takes to see what our formats would bring to one of your live briefs.
Talk about your next brief →