What is the SmartPulse format?

SmartPulse is an exclusive OursBlanc rich media advertising format built in three beats: a visual signal catches attention, the advertising message reveals itself, then the user returns to reading. It has no accidental clicks and no forced interruption.

Which DSPs can activate SmartPulse?

SmartPulse activates from DV360, Amazon DSP, The Trade Desk, Adform, StackAdapt, Hawk and Xandr through Equativ, with no setup fee.

Best performing format · SmartXSP

SmartPulse
The format that drives the most clicks.

A customizable capsule that opens on click, on scroll, or automatically. Any ratio, any content type. SmartPulse adapts to your inventory and captures attention before revealing the message.

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Pulse

A customizable capsule (advertiser logo, bold and regular scrolling text) appears at the bottom of the screen, unless the advertiser requests a specific placement.

Hero

The ad opens on click, on scroll, on scroll up, or automatically after a configurable delay.

Xtra

The user is redirected with intent already engaged, while still being able to stay on the publisher's site.

What sets SmartPulse apart

The easiest format to deploy, and the best performer on clicks

Three strengths that explain why advertisers and agencies pick it first.

The best performer

SmartPulse is the SmartXSP format that drives the most clicks, with an observed CTR of up to 8%.

Universal

No ratio constraint: standard fixed sizes or any intermediate dimension, on mobile and desktop alike.

Multi-content

Image, slider, before/after, HTML5, video, script, or product feed: seven different ways to fill the placement.

Also available in SmartX, our premium package combining SmartPulse, SmartCover, SmartView and SmartSolar.

Technical specifications

Capsule position Bottom of screen (customizable on request)

Capsule customization Advertiser logo, bold and regular scrolling text

Opening trigger Click, scroll, scroll up, or automatic activation after a configurable delay

Supported ratios Any fixed or intermediate size, with no ratio constraint

Devices Mobile and desktop

One format, seven ways to express it

SmartPulse adapts to the message and the level of creative sophistication of each campaign.

Simple image

A static visual, the fastest way to get started.

Image and video slider

A fully customizable automatic carousel, with a configurable display time per slide, mixing images and videos.

Before/after

An interactive slider reveals a second image, controlled by mouse position on desktop and a touch slider on mobile. Two visuals are required.

HTML5

Rich creatives supplied directly by agencies as a zip file.

Video

Autoplay playback, sound off by default, with several levels of display configuration.

Script

For integrating tags or mechanisms provided by third-party vendors.

Product feed

The SmartProduct mode: every element of the product card can be set manually or connected automatically to a product feed.

0 SmartXSP format driving the most clicks

0 More attention than standard IAB formats

0% CTR observed across SmartXSP campaigns

Performance

SmartPulse combines the highest click performance in the SmartXSP lineup with full adaptability to any inventory ratio.

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Use cases

Where SmartPulse makes the difference

Travel & tourism Retail & e-commerce Real estate Finance & insurance Automotive

sparkles

Any ratio

Fixed size or intermediate dimension: SmartPulse adapts to available inventory with no format constraint, on mobile and desktop alike.

layers

Every content type

Image, slider, before/after, HTML5, video, script, or product feed: content adapts to every campaign objective.

target

The most clicks

Thanks to the interactive capsule and its multiple triggers, SmartPulse drives the highest click rate among SmartXSP formats.

Let's see SmartPulse on your campaigns.

A fifteen-minute demo is all it takes to see this format in action on your advertisers.

Request a demo →

SmartPulse The format that drives the most clicks.