SmartSolar
Attention, with nothing left to distract.

SmartSolar works through clouds of colour: they appear gently, gradually, across the surface of the user's screen, until they partially veil the site sitting behind them. For the duration of the exposure, the visitor's attention has nowhere else to go but your ad.

That's what makes the attention time measured by our Attention Uplift Index particularly reliable on this format: it isn't peripheral attention caught in passing, it's full, active attention.

SmartSolar offers five different colour clouds, all fully customizable.

Better still: at initialization, as your image or video loads, SmartSolar automatically analyses the dominant colours of your media to compose a bespoke cloud. No manual setup required, the staging tunes itself to your creative.

To push the impact further, SmartSolar offers around twenty particle effects that can be layered lightly over the clouds: snow, rain, confetti, sparks, shooting stars, and many more.

These particles stay discreet, they don't clutter the experience, but they sustain attention and strengthen recall of the brand moment.

SmartSolar needs one thing only: the visual for your ad, whatever its ratio, vertical, horizontal, square, or even very wide. Delivery is then optimized automatically for every screen, with no manual variants to prepare on your side.

SmartSolar sits at a point of balance within our range of exclusive formats. It generates more attention than SmartPulse, which leans towards performance, and more clicks than SmartView, our most attention-focused format. It's the most accomplished compromise between the two logics.