Solutions · Brands & advertisers
For
brands
Your
message
brought
forward,
not
buried
in
the
noise.
Formats that lift your message out of the advertising clutter, dress the publisher's site in your colours, and open up the open web, where 96% of French internet users can be reached.
The problem isn't being seen, it's being noticed
On a typical editorial page, your creative shares the screen with five, six, sometimes ten other ad placements. They all compete for the same glance, in the same standard formats, using the same visual codes. Even when perfectly viewable in the technical sense, your message dissolves into the crowd. Viewability is achieved, attention is not.
Our formats solve this at the root. They don't try to shout louder than the rest, they change the nature of the placement itself. The result: between five and twelve times more attention than IAB standards, and a CTR reaching up to 8%. This isn't a marginal optimization, it's a change in order of magnitude.
Four reasons to work with us
What this changes for your brand
Each of these stands on its own. Together, they change what your media budget can produce.
Real attention, not just viewability
Our formats pull your creative out of the visual competition that plays out on every page. Your message is brought forward rather than lined up next to ten others, which generates between five and twelve times more attention time than standard IAB formats.
The publisher's site dressed in your colours
With a format like SmartSolar, the editorial environment takes on your colours. The user sees your message first, in a context entirely personalized for you. That's active attention, not passive exposure.
Your social assets put to work on the open web
You have already invested in your Facebook, Instagram, TikTok and LinkedIn content. Our formats turn those assets into open web advertising in a single click, with no new production and no new creative brief.
Coverage social platforms can't match
The open web accounts for more than 55% of global traffic and lets us reach close to 96% of French internet users, where the best social platforms rarely exceed 60 to 65% coverage.
A 15% management fee built into the media budget, with no setup fees, no minimum spend, and no monthly license.
From passive attention to active attention
Most ad formats simply occupy a space and hope a glance lands there. That's the dominant model, and it's also why performance keeps eroding: users have learned to ignore those zones.
Our formats work differently. SmartSolar, for instance, announces itself with a progressive glow at the edge of the screen, appears at the right moment in the scroll, and dresses the editorial environment in your brand colours. The user doesn't endure an interruption, they see your message first, in a context that has been personalized for you. It's as if the publisher's site had been repainted in your colours for the duration of their visit.
This difference in nature shows up in the numbers. Beyond attention time and CTR, a study run with a leading French regional daily measured perceived quality 40% higher than a campaign on standard formats. Your brand isn't just seen more, it's perceived better.
Measured performance
These figures reflect the average performance observed across all SmartXSP premium formats, along with a perceived quality study run with a leading French regional daily.
Performance and brand image are not in conflict. Our formats improve both at once, which remains rare in the advertising ecosystem.
The open web, where everyone ends up passing through
Concentrating budgets on a handful of social platforms creates a blind spot that costs real money. The best of them plateau around 60 to 65% coverage of any given population. Beyond that point, you are no longer paying to reach new people, you are paying to repeat the same message to the same individuals.
The open web changes that equation. It accounts for more than 55% of global traffic, and above all it belongs to no one: everybody passes through it, sooner or later. Even the heaviest social media users eventually click a link and land on an editorial site, a news outlet, a blog, a comparison site. We estimate we can reach close to 96% of French internet users.
And you don't need to start over on the creative side. The visuals you produced for Facebook, Instagram, TikTok or LinkedIn turn into open web advertising in a single click. You get more out of a creative investment you have already made, on territory where your competitors are often absent.
Coverage and creative
Territory your competitors still underuse
Reach more people, without starting from scratch on the creative.
More than half of global traffic
The open web accounts for more than 55% of global traffic. It isn't a complementary channel, it's the majority of browsing.
96% coverage in France
Close to 96% of French internet users are reachable on the open web, against 60 to 65% for the best social platforms. You stop paying again for the same individuals.
Your social assets reused in one click
Your Facebook, Instagram, TikTok and LinkedIn visuals become open web advertising in a single click. No new production, no new creative brief to launch.
Higher traffic generation
Our formats generate traffic volumes well above what conventional channels produce, with visit quality to match.
You decide how involved you want to be
Some brands want to run everything in house, others prefer to focus on strategy and delegate execution. Both work, and the setting can shift from one campaign to the next.
In managed mode, you send us the brief and the visuals, and our trading desk takes care of setup, launch, daily optimization and reporting. In autonomous mode, your teams operate directly from our platform or from your own DSP. Everything in between is possible, and we always support your first campaigns.
One thing never changes: our trading desk always works under your identity, in your own environment. Even in fully managed mode, you can log in whenever you like to adjust your campaign, pause it, restart it, and consult every report in real time. You don't discover at the end of a campaign that something wasn't working.
How it works
Your fair questions
What advertisers ask us before getting started
Could this irritate my audience?
That's our starting point. Our formats are designed to be discovered rather than endured: nothing covers the content by force, and closing is always obvious. An ad that irritates damages the brand it promotes, and our perceived quality study confirms the opposite in our case.
Do I need to produce new creatives?
No. Your Facebook, Instagram, TikTok or LinkedIn visuals turn into open web advertising in a single click. You get more out of a creative investment you have already made rather than launching a new one.
What can I see during the campaign?
Our trading desk operates under your identity. You log in whenever you want to adjust, pause or restart a campaign, and you have access to every report in real time. No unpleasant surprises at the end of the campaign.
How is it billed?
A 15% management fee built into the media budget. No setup fees, no minimum spend, no monthly license. Trading desk support and tracking setup are included.
How we start
The simplest approach is to start from what you already have. Send us your existing social visuals and the objective of your next campaign, and we'll show you concretely what it would look like on our formats, with expected volumes and performance.
No setup fees, no commitment, no license to sign before you have seen whether it works for you. You test on one campaign, and you judge on the results.
Let's see what it looks like with your visuals.
Fifteen minutes is all it takes to see your own visuals on our formats, and estimate what it changes for your next campaign.
Request a demo →