Pricing
Pricing
A
simple,
transparent
model,
with
no
surprises.
Two operating modes depending on your setup, always with the same transparency: no hidden fees, no restrictive commitment.
Fully managed
A 15% management fee, built into the media budget. OursBlanc runs the campaign end to end: strategy, trading, optimization, reporting.
Your own DSP
For publishers and agencies using their own DSP: a CPM fee of €1.10 per thousand impressions.
Transparency
What's always included
Whichever mode you choose, the fee covers everything, with no hidden line.
No setup fees
Setup costs nothing, no matter how many formats are deployed.
No minimum spend
No minimum budget required to launch a campaign.
No monthly license
No recurring subscription beyond the fee on the campaign itself.
Trading desk included
Trading desk support comes at no extra cost.
Tracking included
Setting up tracking on your sites comes at no extra cost.
The management fee or the CPM fee cover the entire scope of support, with no surprises during the campaign.
Frequently asked
What you need to know about the model.
The answers agencies ask for before they sign.
How much does SmartXSP cost?
SmartXSP is billed as a 15% management fee built into media spend. If the agency delivers from its own DSP, the model becomes a 1.10 EUR CPM fee. There is no license, no subscription and no setup fee.
Is there a minimum budget?
No. No minimum volume is imposed. An agency can run a single campaign to test, then decide what comes next.
Is the trading desk billed separately?
No. The trading desk, tracking and end of campaign reports are included in the management fee at no extra cost.
Is the model compatible with the French loi Sapin?
Yes. The remuneration model is transparent and designed to fit the loi Sapin obligations that apply when an agency buys media on behalf of an advertiser.
Is there a minimum contract term?
No. There is no minimum term and no monthly license. Billing follows only the media spend actually delivered.
Let's talk about your media budget.
A fifteen-minute demo is all it takes to see how the model applies to your campaigns.
Request a demo →