Advertising formats
Our
formats
Eight
exclusive
formats,
complete
media
coverage.
Formats designed to capture attention without ever degrading the reading experience, plus full media coverage so you never need more than one partner.
Exclusive formats
Eight formats, one signature
Each format has its own mechanic, but they all share the same principle: the user doesn't endure the ad, they discover it.
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Complete media coverage
The full media chain, through a single partner
Beyond the exclusive formats, complete coverage so you never need to juggle multiple vendors.
Standard display
Standard IAB formats, to round out a full display strategy.
SmartAudio
Programmatic audio advertising, to reach users beyond the screen.
SmartTV (CTV)
Direct access to leading premium inventory: Netflix, Disney+, Prime Video, TF1+.
DOOH
Offline digital signage, to extend the campaign beyond the web.
Frequently asked
Choosing the right format.
The four questions that come up every time, before you choose.
Which advertising formats does OursBlanc offer?
Eight proprietary formats: SmartCover, SmartRead, SmartPulse, SmartSkin, SmartSolar, SmartView, SmartMax and SmartX. Standard IAB display, programmatic and YouTube video, connected audio, connected TV and DOOH complete the catalogue.
Are these formats compatible with my DSP?
Yes. Every format activates from DV360, Amazon DSP, The Trade Desk, Adform, StackAdapt, Hawk or Xandr through Equativ, with no setup billed and no tool migration.
Where can I find the creative specifications?
Dimensions, weights, file formats and animation constraints for each format are detailed on the Technical specifications page inside the Formats section.
Which format should I pick for my objective?
For awareness and brand impact, SmartCover, SmartSkin and SmartMax offer the largest surface. For engagement inside the content, SmartRead and SmartPulse sit in the reading flow. For mobile, SmartView is built natively for the small screen. SmartSolar suits brand campaigns that favour discretion.
Let's see which formats fit your campaigns.
A fifteen-minute demo is all it takes to identify the right formats for your advertisers.
Request a demo →