New in SmartXSP
Product
Feed
Product
retargeting,
reinvented.
Product Feed connects your product catalogue to our premium formats and to standard IAB formats, for product retargeting with a far more polished visual result than the traditional solutions on the market.
Classic product retargeting rests on a simple principle: show visitors the products they have already viewed, in a carousel. It works, but the result is usually flat, calibrated to display the same way everywhere, with no sense of brand.
Product Feed starts from the same principle with one fundamental difference: your products no longer appear only in a generic carousel, but also inside our premium formats (SmartCover, SmartSkin, SmartRead and the rest), with the same visual care as the rest of your brand campaigns. Product retargeting becomes an extension of your image, not an exception to it.
Three ways to feed your campaigns
Product Feed adapts to your data, not the other way round.
From your existing feeds. Connect Google Merchant Center, TradeTracker, or a simple Criteo CSV export. Once plugged in, the feed syncs automatically: your prices, your stock and your visuals stay up to date with no manual work on your side.
By hand. No feed, no problem. You can manage your products one by one directly inside the platform, with your own visuals and your own copy.
From the product template. The core building block of Product Feed. You can create a product from scratch, or connect it to an existing feed depending on how much automation you want for each campaign.
Four product selection modes
Once your catalogue is connected, four selection logics are available, from the broadest to the most precise.
Random. A rotating mix of your catalogue, for continuous product presence with no heavy configuration.
Selection. A hand-picked set of products, ideal for pushing a commercial operation or a specific range.
Category. Target a whole product family in one go, without selecting items one by one.
Retargeting. The best performing mode, and the heart of Product Feed: every visitor sees again exactly the products they viewed on your site, rendered in your premium formats or in standard IAB display, depending on your media plan.
A rendering that adapts to your media plan
Product Feed is not limited to a single type of format.
In your premium formats (SmartCover, SmartSkin, SmartRead and the other exclusive OursBlanc formats), your products get the same carefully crafted rendering as your brand campaigns: no break between your communication and your retargeting.
In standard IAB display, Product Feed works just as well, covering your entire media plan without juggling several providers depending on the format.
Let's see Product Feed on your catalogue.
One demo is enough to see Product Feed applied to your own catalogue.
Book a demo →